Sociology / Soc 1806 · Atom · ~20 seconds
The Frame Alignment Process
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The frame alignment process links movements' goals through bridging (linking unorganized groups to a movement), amplification (broadening ideas), extension (promoting a sympathetic cause), and transformation (revising goals).
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A food movement broadening its message to include energy and pollution illustrates amplification, reaching outward to wider concerns.
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These four processes are distinct mechanisms; a coalition is not automatically undergoing all four at once.