Sociology / Soc 1804 · Atom · ~20 seconds
Frame Analysis: Diagnostic, Prognostic, and Motivational Framing
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Successful movements use three frames: diagnostic framing states the problem plainly, prognostic framing offers a solution, motivational framing calls people to act.
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A clean-water campaign names unsafe water as the problem, proposes funding a filtration plant, and calls supporters to the council vote.
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These frames are distinct messaging functions; naming a problem without a plan or call to act completes only one.