Sociology / Soc 0333 · Atom · ~20 seconds
Globalization and Culture
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State
Globalization is the increased cultural contact and exchange among societies driven by trade, migration, and communication technology.
Show
The same franchise appears on every continent and adapts its menu in each country it enters.
Watch for
Globalization is not one culture replacing the rest; the same import is reinterpreted locally (Soc 0330), and contact also produces deliberate revival of local forms.