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Sociology  /  Soc 1783  ·  Atom · ~20 seconds

Emergent-Norm Theory

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Emergent-norm theory, an interactionist account, holds crowd members develop new, situational norms when unfamiliar situations make existing norms inapplicable.

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People taking supplies without payment during a disaster illustrate a norm emerging on the spot.

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The theory assumes a crowd converges on one emergent norm, through milling and keynoting, though large or diverse crowds can produce competing norms at once.