Sociology / Soc 1335 · Atom · ~20 seconds
Rational Choice Theory of Religion
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Rational choice theory of religion models religious affiliation as weighing costs, such as time and commitment, against rewards, such as meaning and community.
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In a pluralistic market of denominations, congregations compete for members much as firms compete for customers.
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Critics argue the model cannot account for faith itself or for people with no apparent need for religious explanation.
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