Sociology / Soc 1120 · Atom · ~20 seconds
Ageism
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Ageism is prejudice and discrimination based on age, a term Robert Butler coined in 1969, reducing a person to assumptions tied to age.
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Assuming an older driver is unusually cautious, or that an older shopper needs help carrying groceries, applies a stereotype rather than an observation.
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Ageism can be unintentional and still cause real harm in hiring, healthcare, and daily treatment.