Psychology / Psych 0388 · Atom · ~20 seconds
The Subliminal Persuasion Myth
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State
It is a myth that subliminal messages can compel purchases, beliefs, or actions against a person's intentions.
Show
The famous cinema popcorn study was later admitted by its author to have been fabricated.
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Subliminal priming is real and weak. The myth survives by borrowing the credibility of the weak effect.
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