Psychology / Psych 1207 · Atom · ~20 seconds
The Peripheral Route to Persuasion
Video not yet published
to the StudyWalks catalog
to the StudyWalks catalog
State
The peripheral route to persuasion works through cues outside the argument, such as source attractiveness, repetition, or apparent consensus.
Show
A product is chosen for the endorser rather than for anything claimed about the product.
Watch for
Peripheral-route change is faster and less durable. Which route operates depends on the audience's motivation and capacity.
Builds on
Unlocks
- Nothing yet depends on this.