Psychology / Psych 1202 · Atom · ~20 seconds
Reducing Dissonance
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Dissonance is reduced by changing the belief, changing the behavior, or adding a justification that reconciles them.
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Participants paid one dollar to call a dull task enjoyable later rated it as more enjoyable than those paid twenty.
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The smaller the external justification, the larger the belief change. That relationship is counterintuitive and reliable.
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